SHINee’s Key Prepares For Launch With The Pre-Release “Forever Yours”

SHINee’s Key Prepares For Launch With The Pre-Release “Forever Yours”

SHINee’s Key prepares for the launch of his solo debut with pre-release “Forever Yours,” released on November 6 featuring Soyou, in anticipation for his official album release later this month. A decade after his debut in SHINee, the member finally gets his turn to shine as the group’s third soloist. He’ll get to showcase his own vivacious charm and eclectic style through his long-awaited solo album.

LDN Noise, the masterminds behind SHINee’s past hits including “View” and “Married to the Music,” partnered up with the soloist for a tropical house track, accompanied by Soyou’s gentle vocals, with an upbeat melody expressing the experience of becoming completely enamored over someone—as if being engulfed in their own universe. Posters centered around sleepless nights, outer space, and floating to the skies bring the lyrics to life and foretell Key’s destination as he prepares his spaceship for liftoff on his heart-searching exploration.   

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The space traveler takes flight to the skies as his heart floats above cloud nine, ready to give his days and nights to his love. Becoming more and more captivated beyond looks, the explorer dives deep into his loved one’s universe, taking time to wander and appreciate the beauty of the unknown. Our hero eventually encounters some mishaps along the way as he gets sucked in by a wormhole and transported to untouched territory, landing on a disintegrating planet that sends him to a whole new world to discover.

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Presented through a simplistic but popping computer graphics, the music video perfectly represents the intense sensations that come with infatuation through space exploration; Key and his partner are eager to delve into each other’s infinite universes filled with alluring galaxies and mysterious black holes.

Key shines not only as a solo artist but also as a creative director with this single, his own personal flair exuding from vibrant visuals and wardrobe styles portrayed in the music video. In addition, he gave fans his own “music video storybook” with additional commentary about the creative process.

10 years into his music career, Key has proven himself as a multifaceted idol—SHINee’s “almighty key” who mastered singing, dancing, and rapping through daring solo stages. His on-stage musicals and crossover collaborations further accentuated his musical versatility and solidified him as a versatile performer. Even beyond the realm of music, Key embodies himself as a creative genius by venturing out with performance, fashion, writing, and visuals arts, unafraid of taking risks until he masters the art. As previewed with the soloist’s exclusive special stage of one of his unreleased album tracks at Charm’s S/S 2019 runway at Seoul Fashion Week, we can definitely expect Key to release a grandiose official debut stage fit for an almighty idol.

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