BOYFRIEND Releases Special 7th Anniversary Single
Starship Entertainment’s veteran boy group BOYFRIEND has released their new single “Sunshower” in celebration of the group’s seven-year anniversary. Though they are veterans, BOYFRIEND has struggled to gain traction in the ever-growing, ruthless industry in which many talented idols fail to gain the recognition necessary to survive.
It’s hard to miss the fact that BOYFRIEND has constantly gotten the short end of the stick from their company since the debut and success of MONSTA X. Only recently did the group have a full-scale comeback after two years of nothing. Still, BESTFRIEND has remained loyal to their boys through the hardship and continue to give them full support.
“Sunshower” is a slow ballad that is emotionally moving with a melancholy overtone. It’s rather heartbreaking to hear if you’re a fan of the group as their struggle to maintain relevance strikes a chord within you. Despite that, they say they are happy and thankful to the fans, as well as apologetic. Honestly, I’m going to cry writing this. They have always deserved better.
On top of the emotional melody and lyrics, the soft aesthetic of the video makes it even more heart-wrenching. I actually burst into tears at the key change toward the end of the song. Even if you’re not a big fan of the group, one listen to “Sunshower” and you will feel the conflicting feelings of thankfulness and dejection that are wrapped up together in this release.
We hope to have many more days together with BOYFRIEND.