The Perfect Pink Beauty, Etude House

The Perfect Pink Beauty, Etude House

Etude House is one of the most popular brands in Korea for their affordability and quality. Pink is the company’s color, which they embrace with their cute and girly packaging. Navigating through their store, it brings back memories of being a little girl where they would call customers Princess. Their image brings happiness to customers through emphasizing the word sweet and bringing to life their cute products.



For skincare, Etude House is known for many products that are labeled as “originals.” Moistfull Collagen Cream is one of their best-selling products because of the lightweight formula. This cream was one of my first skincare products because it is affordable and keeps my skin hydrated throughout the day. The cream looks very thick in consistency, but once you put it on, it feels like gel and just gently glides onto your skin. Due to their “small super collagen water particles,” there is a cooling effect once applied to your skin, and it keeps the skin looking soft and refreshed.


Etude House’s Wonder Pore Freshner is a holy grail item for people who suffer from large pores and oily skin. This product is able to get deep into the pores and thoroughly clean them inside and out to make sure that there is no more sebum or bacteria left. Through cleaning out your pores, your skin will be able to breathe and will feel less oily throughout the day. I recommend this product to all of my friends who complain about pores that are noticeable and oily skin. There is a notable difference where their skin feels refreshed and clean throughout the day.



For makeup, Etude House has products that are amazing in quality and affordable. First, Etude House’s Lash Perm Curl Fix Mascara has been constantly talked about in the beauty industry. This mascara contains little hair fibers to make your lashes look longer, and it is able to hold up your curled lashes throughout the entire day. This mascara has been my holy grail since it came onto the market because of its reliability. You are able to build the mascara onto your eyelashes without clumping, which allows your lashes to look fuller throughout the day.


Etude House’s Look At My Eyes shadows are very popular for their quality and variety of colors. Their eyeshadows are pigmented and can be built up onto your eyes for a smoky look, but they can also be used for a natural eye makeup. The eyeshadows glide onto your eyelids smoothly with a silky yet velvety texture. There is a large variety of colors to choose from to create the perfect look from matte neutrals to bright glitters.


Etude House’s Double Lasting Foundation is a full coverage matte finish foundation that keeps your skin moisturized throughout the day. Many beauty YouTubers and bloggers have claimed this foundation to be the dupe for Estée Lauder’s Double Wear foundation. Etude House’s foundation is perfect for all skin types as it keeps your skin hydrated all day while people with dry skin usually complain about Estée Lauder’s foundation feeling dry by the end of the day. Etude House’s Double Lasting foundation keeps your skin looking flawless all day with its lightweight formula.

Etude House provides beauty enthusiasts with affordable skincare and makeup products that are high quality. They are constantly brought up in the beauty industry for their amazing products with cute and unique packaging. There are so many more popular items that Etude House has released, so when you get the chance, I highly recommend testing out their products.

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